![]() The import from non-European suppliers covers only a fraction of the total consumption in Europe, but with 43,000 tonnes in 2020 it is still an interesting volume. There is still need to complement the local harvest in the winter and early in the season. There is a year-round supply of fresh strawberries from European cultivation, but the off-season production is not sufficient to meet demand. Source : ITC Trademap Non-European supply remains stable despite of COVID-19 A continuous focus on quality can secure gradual market growth in the years to come.įigure 2: Total European import and internal trade (all sources) Like other soft fruit, strawberries are offer high value. The local climate influences the availability of strawberries, but the overall trade value shows an increasing trend. The total trade volume fluctuates around 500 million tonnes. In the local season strawberries become a regular item in consumers’ shopping baskets. According to a consumer report by Roamler, 93% of Europeans consume strawberries. The local production is about the same in volume. The consumption of strawberries in Europe is estimated to be around 1.2 million tonnes or more. Strawberries are very well integrated in the European consumption of fresh produce with a wide production throughout Europe. Strawberries are one of the most popular summer fruits in Europe. Strawberries are a high-value and popular summer fruit External influences such as the COVID-19 pandemic have a minor influence on the overall non-European supply. Despite a dominant local supply, there is always a period of low availability when strawberries can be imported. Strawberries are a popular and high-value summer fruit. What makes Europe an interesting market for strawberries? ![]() You can also find commercial varieties via breeding companies and nurseries and different breeding initiatives, for example:įigure 1: Strawberries types and the Harmonized System (HS) code See the study on Entering the European market for fresh strawberries for required characteristics.įor a more complete overview of strawberry varieties, see, and the list of strawberry cultivars on Wikipedia. ![]() In Spain, the largest producer and exporter of strawberries in Europe, the Camarosa, Fortuna, Sabrina and Candonga are among the popular varieties. The Everbearer and the Dayneutral varieties are more common in Southern Europe. In Northern Europe, most varieties are short-day plants or Junebearers that hibernate in winter, such as the Elsanta, Sonata, Clery and Malling Centenary. The northern hemisphere also has a wild variety that grows naturally, known as wild or woodland strawberry ( Fragaria vesca). The common strawberry is known as the garden strawberry, a hybrid species of the genus Fragaria (Scientific name: Fragaria × ananassa). Which trends offer opportunities or pose threats on the European strawberry market?.Which European countries offer most opportunities for strawberries?.What makes Europe an interesting market for strawberries?.
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